Two of Bristol’s most creative businesses have joined forces for a new advert. Aardman, based in Spike Island, have made the first ever national television advert for Trunki, from the Dings, to help flog their new Tropical PaddlePak range, waterproof backpacks for children.

Trunki managing director Rob Law, famous for being turned down for investment by Dragons’ Den, told online animation magazine Skwigly: “Working with Aardman has been every bit as enjoyable as you’d expect.

“Taking the plunge into children’s TV is always daunting, but when you’re working with some of the UK’s most talented animators, it definitely helps to put you at ease.”

Aardman executive producer Heather Wright added: “It’s been a rare treat to work with a fellow Bristol company on a product that truly delivers, which I like to think is a value we share.”