This rant on the Facebook page of Bodyform by a man hoodwinked by their commercials of fun, active women on their period as a boy, only to be bitterly disappointed when he found out the brutal truth as a man, has gone viral with more than 85,000 likes.

The subsequent video response from Bodyform to Richard Neil’s rant was made in Bristol by viral advertising specialists Rubber Republic. “This May Be the Best Response Ever to a Facebook Rant — Period”, wrote Mashable when they covered the story here.